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Usability & Digital Experience

Key Areas Of Expertise

  • User experience
  • Information architecture
  • Content strategy
  • Search engine optimization (SEO)
  • Web writing/editing
  • Web design principles
  • Cross-browser & responsive design
  • Communication plans/technical writing
  • Landing page and email design
  • Client consultation
  • Prototyping/Wireframes


  • Stay on top of current digital marketing, social media, and digital experience to assist with best practices and recommendations.
  • Conduct audits of web pages to establish the information architecture of the site and analyze the information to develop best practices.
  • Established web standards and guidelines for intranet.
  • Developed communication plan and external communications for multiple web enhancements affecting clients.
  • Created content strategy for resources/help area to make it easier for clients to find the information they need when it’s needed.
  • Developed user experience for internal web application for sales representatives.
  • Created a HTML email template design that was compatible with the majority of email clients providing a more consistent experience.
  • Created a simple content management system for a freelance project.


  • Development of site maps, navigation, wireframes, and screen mockups ensuring the best user experience.
  • Develop content and communication strategies for web sites.
  • Experience in user interface design for web applications and sites based on business and technical requirements.
  • Experience in hand-coding HTML, CSS, PHP and editing JavaScript.
  • Experience in designing marketing landing pages and HTML emails.
  • Experience in creating CSS-based web designs while maintaining cross-browser compatibility.
  • Manage web site design from concept to full implementation including client interface.
  • Experience in managing technical projects and action as a liaison between business and IT teams.
  • Experience building website using Drupal.
  • Experience working with social media.
  • Experience in taking content inventory and organization of content.
  • Knowledge of search engine optimization (SEO) and web accessibility standards.
  • Experience in writing technical communications, user guides, and web page content.

Technical/Software Proficiency

  • CSS and HTML
  • Basic JavaScript
  • Basic PHP
  • Content management systems
  • Adobe Photoshop, Dreamweaver, Acrobat
  • Microsoft Office
  • Apple OSX and iOS
  • Windows
  • Twitter,LinkedIn, Google+, Facebook
  • Google Analytics/Web Trends

Professional History

  • May 2015 – present Alliance Technologies
    • Senior Web Developer
  • October 2011 – May 2015 PRINCIPAL FINANCIAL GROUP
    • Lead Digital Strategist, Retirement & Investment Services, Marketing & Communications
  • March 2010 – October 2011 MARSH & McLENNAN COMPANIES
    • Senior Web Consultant, Marsh U.S. Consumer, Marketing
    • Information Architect / Writer (7 Week Contract), Corporate Web Team
    • Web Project Manager, eBusiness/Marketing
    • Web Developer (IT Department), 2007
    • Business Systems Consultant (IT Department), 2005-2007
    • Web Developer (Communications), 1999-2005
    • Senior Compensation Analyst (Human Resources), 1998-1999
    • Compensation Analyst (Human Resources), 1997-1998
    • Compensation Specialist (Human Resources), 1995-1997
    • Licensing Assistant (Legal), 1994-1995
    • Accounting Specialist (Accounts Payable), 1992-1994
  • 2006 – Present FREELANCE

Education & Certifications

  • Iowa State University, Ames, Iowa, 2012
    Masters of Science, Human Computer Interaction
  • Drake University, Des Moines, Iowa, 1992
    Bachelor of Science, Psychology, Minor/Business Administration
  • Certified Usability Analyst, Human Factors International, 2007